Japanese automobile manufacturers were working on developing small cars according to a plan calling for the production of a "people's car" as advocated by Japan's Ministry of International Trade and Industry.
The Subaru 360 was developed in line with this concept.
In those days, passenger cars were too expensive to be within the reach of most people.
Subaru 360's were the first line of vehicles produced by Fuji Heavy Industries, (parent company of Subaru). They were first introduced in Japan in 1958.
They came in several body types. A Sedan, a wagon called the Custom, Vans and the rarest - the Pickups.